Post by account_disabled on Dec 4, 2023 6:11:57 GMT -5
Brand Reputation Going more specifically, if you have an already established brand you can use Google Trends to monitor branded keywords , i.e. the name of your brand and/or your product/service. In fact, through the Explore section, always using Gimple, we can check the branded keywords associated with our business, for example if there are peaks and understand what they derive from.
An example? If you are advertising on TV or on billboards and want to understand if they create an increase in interest on the search engine, with Google Trends you can get an idea. The same happened with Country Email List Marketers World , the main event related to our brand. In October, this search term skyrocketed. Marketers-World-Explore-Google-Trends.
This is a fundamental indicator, because it makes us understand if we are working well in terms of marketing strategy and that the interest in the event is increasingly high. By activating alerts, you can be informed about changes up or down the topic and, by also adding the term to Google Alerts, as mentioned, you can be informed about mentions, reviews or citations.
This is a great way to improve your brand reputation . In fact, if the mentions are negative, you can try to understand the reason for this bad reference, asking for explanations or responding, if possible. In the case of positive citations or mentions, however, you can contact the author to try to obtain a dofollow backlink, encouraging link building activity and increasing your online authority and notoriety.
An example? If you are advertising on TV or on billboards and want to understand if they create an increase in interest on the search engine, with Google Trends you can get an idea. The same happened with Country Email List Marketers World , the main event related to our brand. In October, this search term skyrocketed. Marketers-World-Explore-Google-Trends.
This is a fundamental indicator, because it makes us understand if we are working well in terms of marketing strategy and that the interest in the event is increasingly high. By activating alerts, you can be informed about changes up or down the topic and, by also adding the term to Google Alerts, as mentioned, you can be informed about mentions, reviews or citations.
This is a great way to improve your brand reputation . In fact, if the mentions are negative, you can try to understand the reason for this bad reference, asking for explanations or responding, if possible. In the case of positive citations or mentions, however, you can contact the author to try to obtain a dofollow backlink, encouraging link building activity and increasing your online authority and notoriety.